Glad Midsommar!
Over the course of four days, from June 19 to 22, a group of 15 brave gravel riders covered 628 km from Karlskrona to Stockholm. The guiding idea was to celebrate the longest days of the year in the saddle, heading north where the sun stays above the horizon even longer.
Midsommar – a holiday celebrated by Swedes on the weekend closest to the summer solstice. Participants gather on the eve (Friday) in an open, grassy area to enjoy music, dancing, and festivities. The central feature is the Maypole, decorated with green branches and flowers. In the afternoon, various games and contests for children take place, along with traditional group dances around the pole. Later in the day, it’s time for adult celebrations. People gather in gardens, on porches, or under camper awnings to enjoy traditional Midsommar dishes and drinks.
This year’s MIDSOMMAR camp is an evolution of last year’s idea: to ride from Warsaw to Gdańsk over the course of a weekend. This time, we took a ferry to southern Sweden and continued our journey north — all the way to Stockholm.
The Swedish Midsommar holiday made finding an open store a real challenge. Despite the obstacles, spirits remained high and morale was strong. And the route? Absolutely spectacular.
Sweden turned out to be a land of endless gravel roads. Endless perfect gravel roads, to be exact. We rode hundreds of kilometers on ideal gravel highways through fragrant spruce forests and alongside sapphire lakes. Sweden welcomed us with flawless weather that stayed with us throughout the entire camp. We could ride in full touring mode — with no pressure from the clock, no fear of approaching darkness, rain, or cold.
Once we reached the finish line, there was only one way to celebrate — with a victory pizza at the port in Nynäshamn. With a few hours to spare before the return ferry, we let ourselves relax and slowly savor the moment. There was plenty to reflect on. Thank you, Sweden, for this incredible adventure. And thank you — each and every one of you — for making this crazy idea a reality.
It was probably the most intense and epic mission under the ENDLESS banner. And it will stay with us in our memories for a long time.
See you soon in Norway!
And if you wanna follow our steps and ride Midsommar route - you can find GPX file for free here. Enjoy and good luck!
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Endless x Specialized Warsaw
A lot went down last Saturday! Despite the less-than-ideal weather, over 80 riders showed up on a Saturday morning at Specialized SOHO. We rode a 100+ km Eastern Drift loop through the pine forests of Mazowiecki Park Krajobrazowy and spent an incredible day together. That ride also marked the kickoff of our collaboration with Specialized Warsaw - and we’ll be riding together more times this year. As part of the partnership, you can expect a full package of discounts and perks in Specialized Warsaw stores throughout the 2026 season - details below.
Endless Christmas!
It’s been a great year! Thank you for being with us at the Christmas gathering and throughout the entire year. A lot has happened — and looking back at the last 12 months, we’re truly proud of where we are today. As a brand, as a community, and as a family. We’re stepping into 2026 excited about what’s ahead and deeply grateful for your presence and support along the way.